Umbro - Show Your City

Film

To launch Manchester City’s new kit, fans were invited to answer, “How would you show ‘Your City’?” in a competition conceived by Anomaly NYC. Out of 5,000 entries, 11 winners were chosen, 6 home fans and 5 away fans, to have their ideas turned into films.

Over 3 weeks, we traveled to 5 countries, shooting back-to-back to bring each fan’s vision to life. The films featured skydiving, cliff jumping, keep-ups across NYC, touring Beijing, scaling the world’s tallest building, recreating iconic moments from the season...even sending a shirt into space! A successful campaign and an unforgettable journey.

Exec Producer - Producer