Maxi Nutrition - Home Of Gains

Integrated Advertising campaign

I worked on the relaunch of Maximuscle through an integrated campaign centred on the newly conceived ‘The Home of Gains’ proposition.

Featuring brand ambassadors, the campaign extended across PR, events, film content, and social media to create a unified message with gritty design and photography, grounded in the brand’s colours, resonating with the target audience. This visual and messaging ran across all assets, ensuring a cohesive and impactful campaign.

Executive Producer - Creative Director - Producer