Betsafe - Overcome the odds

YouTube series

Working with Betsafe’s partner clubs, Saracens and Manchester City, I conceived and produced a film series where rugby and football teams faced off in a series of unique challenges to see who could #OvercomeTheOdds.

Released weekly, the films featured challenges like kicking a rugby ball to Jim Hamilton 50 meters up a crane, controlling balls dropped by Shay Given from 30 meters, hitting a clay pigeon with a rugby pass, the crossbar challenge, and a tabletop conversion contest. The series, shared on Betsafe and the clubs’ social channels, exceeded all expectations and KPIs.

Exec Producer - Art Director - Producer